The mission of Destiny-2000 Ltd. is to enhance the quality of life by creating self employment scope for unemployed youth leading to promote millions of small entrepreneurs."

Goals: To realize the mission Destiny will:

• Involve 10 million Distributors by the end of 2012.

• To ensure essential items and house hold appliances worth Tk. 5000 million through its beneficiaries.

• Produce 50 essential items by establishing 20 sister concerns of its own.

• Be the highest tax Payer Company in the country and create 6 million individual Tax payers.

• Establish itself as a welfare company for unprivileged segment of the population.

• Demonstrate accountability and transparency in business and financial dealings.